REMEMBERED: SIR JAMES CARRERAS : 'EVERY POSTER CAN MAKE A MOVIE!'

REMEMBERING: Sir James Carreras, born today in 1909. Son of Enrique Carreras, the co-founder of Hammer Films and the Blue Hall theatre chain... and father of Hammer film producer and director, Michael Carreras. It was JC who hit on the formula of '..design a poster for a potential film, for the backers to actually see!' A simple but very effect method. It is said that he, '..judged the success of his films not by critical plaudits, but strictly on the basis of box office returns.' Maybe so, but for a long time his approached worked, making very large profits for the backers, giving Hammer films the Queens Award to Industry Award back in 1968 and a loyal fan base that remains to this day.

OVER AT THE FACEBOOK PCASUK FAN PAGE you can find TWO posts on Sir James Carreras birthday today, including a RARE interview form 1964! Also we are asking everyone, if the can NAME two of the people in the Carreras Birthday Banner above! Any ideas? 

HAMMER FILM DIRECTOR AND WRITER Jimmy Sangster, once said that' It doesn't matter that he is selling film, this man could sell baked beans, and his approach would be the same!' During Peter's career, his agent, John Redway would only on Peter's instructions, negotiate with Carreras. It was all based on contracts, but also the word and handshake of gentlemen. He is remembered each year by Variety: The Children's Charity, with The Sir James Carreras Award. '...This Award honors the name of Sir James Carreras MBE, who served Variety International with great distinction as one of its past International Presidents. It is presented annually to a physician who has demonstrated exceptional dedication and skill in the field of pediatrics'.

WELL DONE, SIR JAMES, you are remebered with respect and dignity having having archived a great deal and helped to leave us a huge legacy in the name of your charity work, and the status of Hammer films