Remembering : Sir James Carreras, born today
in 1909. Son of Enrique Carreras, the co-founder of Hammer Films and the
Blue Hall theatre chain... and father of Hammer film producer and
director, Michael Carreras. It was JC who hit on the formula of '..design a poster for a potential film, for the backers to actually see!' A simple but very effect method.
It is said
that he, '..judged the success of his films not by critical plaudits,
but strictly on the basis of box office returns.' Maybe so, but for a
long time his approached worked, making very large profits for the
backers, giving Hammer films the Queens Award to Industry Award back in
1968 and a loyal fan base that remains to this day. He is remembered
each year by Variety: The Children's Charity, with The Sir James
Carreras Award. '...This Award honors the name of Sir James Carreras
MBE, who served Variety International with great distinction as one of
its past International Presidents. It is presented annually to a
physician who has demonstrated exceptional dedication and skill in the
field of pediatrics'.
