Remembering : Sir James Carreras, born today in 1909. Son of Enrique Carreras, the co-founder of Hammer Films and the Blue Hall theatre chain... and father of Hammer film producer and director, Michael Carreras. It was JC who hit on the formula of '..design a poster for a potential film, for the backers to actually see!' A simple but very effect method.
It is said that he, '..judged the success of his films not by critical plaudits, but strictly on the basis of box office returns.' Maybe so, but for a long time his approached worked, making very large profits for the backers, giving Hammer films the Queens Award to Industry Award back in 1968 and a loyal fan base that remains to this day. He is remembered each year by Variety: The Children's Charity, with The Sir James Carreras Award. '...This Award honors the name of Sir James Carreras MBE, who served Variety International with great distinction as one of its past International Presidents. It is presented annually to a physician who has demonstrated exceptional dedication and skill in the field of pediatrics'.