'While Hammer is looking at remakes too, some ownership is complex, though the characters are in the public domain: Frankenstein’s monster, mummies, #Dracula, #mobsters, psychopaths, and even cave girls . .'
HERE THEY COME AGAIN! For many, any film released now with the HAMMER name, can not possibly be 'A Hammer Film' . . as the set up, as they see it, has all but changed, except 'THE' name. But, a careful look at the history and style of #Hammerfilms over the decades changed a great deal from 1938 until their slow death in the late 70's This feature written by Mark Beech, can be seen HERE was published in FORBES just a few days ago.
'THE MAN WHO COULD CHEAT DEATH' A PAST HAMMER FILM CLASSIC. REVIEW AND GALLERY
STILLS GALLERY FEATURE AND MORE! JUST PRESS LINK!
BOTH BOX OFFICE WINNERS! REVIEW AND RARE STILLS GALLERY.
JUST PRESS LINK.
ANOTHER HAMMER FILMS CLASSIC FRANKENSTEIN : 'FRANKENSTEIN MUST BE DESTROYED' JUST CLICK THE LINK!
WHATEVER YOU MAKE of it, they mean business . . and I mean the business of '#lolly, #cash and #dosh' BUT then so did Hammer films CEO Sir James Carreras .. back in their hey day!... 😊Have your say, please over at the Facebook PCAS UK Fan Page! I am all ears 😉
THE 1959 HAMMER FILM 'THE MUMMY'! RARE STILLS AND FEATURE. JUST CLICK LINK
HERE ARE SOME EXTRACTS form the Forbes feature . .
'While Hammer is looking at remakes too, some ownership is complex, though the characters are in the public domain: The #Frankenstein monster, mummies, #Dracula, mobsters, psychopaths, and even cave girls. Hammer is also extending the brand with a publishing imprint with Random House, a streaming platform and social-media presence.'
'Horror films made worldwide currently gross as much as $1 billion annually. Last year such movies had a 7.5% market share and took some $900 million, according to The Numbers.com. The chief executive of Hammer, Simon Oakes, is optimistic that the company is in a unique position to capture a significant market share.'
'Oakes had worked for John Malone’s Liberty Global for many years and was looking at different film channel ideas. #Horror was an obvious area, and Oakes loved Hammer: “I realised it was one of the very rare brands in the media industry which is in the vernacular: You refer to a thing as ‘like a Hammer film.’ It has global potential like no other.” In 2007 he helped resuscitate the company with private-equity money, taking control of the library, archive, brand and name.
'The comeback breakthrough was Hammer’s first feature-length ghost story, #TheWomanInBlack, in 2012:“It was synchronicity, because it’s a famous novel and play. Jane Goldman came on board to write the screenplay. I took a big risk by casting #DanielRadcliffe, who was finishing the Potter series. It proved lucky. Our key demographic is 16 to 30 years old. It became the most successful British horror film of all time.”
'Hammer's latest is #TheLodge which had its world premiere at the #SundanceFilmFestival in January. It is now scheduled to be released in February 2020 by Neon.'