'Things That Make You Go, Oh!'...Never let it be said that Amicus films, didn't take full advantage of the opportunity to promote their films, within..their own films! Here's Michael Craig as Maitland..there's that Amicus name again...in the story 'Bargain In Death' from 'Vault of Horror' (1973), reading the Bantam paperback tie-in novel of the Amicus release, Tales from the Crypt from the previous year!
Though this wasn't the first time Amicus did some 'product placement' least we forget the 'Dr Terror's House of Horrors' poster.. actually featured IN in Amicus film, 'Dr Terror's House of Horrors'! Not the poster art work that was used to promote the film..but near enough. Director Freddie Francis is credited, as is producer Subotsky.... the cast surname of Schreck is a reference to Peter Cushing's character in the film, the sinister Dr Schreck.