ANOTHER HORROR OF DRACULA CINEMA POSTER READY TO GO UNDER THE HAMMER

#TOOCOOLTUESDAY! For most Hammer fans it's known as THE cinema poster. It's a 30 x 40 inch sheet of vintage paper, that encapsulates every thing that was magical about British Horror films and the studio that not only rebooted the horror film genre in the late 50's, but made Christopher Lee a star and a household name. The studio was Hammer films, the named star was Peter Cushing, the film was Dracula aka Horror of Dracula (1958) The credits rolled, the title appeared, the blood splashed on the stone tomb... and things were never the same again...If you want to own this piece of that story and cinema history, it will set you back somewhere between Five and Seven thousand pounds sterling, at an auction taking place at WHYTE'S Auction House on February 3rd 2018. The last time another Dracula / Horror of Dracula poster was valued, it hit the over the 5000 pound sterling mark. (See Clip Below!) So, got your credit card ready??? Very cool . . .

REMEMBERING : Sir James Carreras, born today in 1909. Son of Enrique Carreras, the co-founder of Hammer Films and the Blue Hall theatre chain... and father of Hammer film producer and director, Michael Carreras. It was JC who hit on the formula of '..design a poster for a potential film, for the backers to actually see!' A simple but very effect method.  It is said that he, '..judged the success of his films not by critical plaudits, but strictly on the basis of box office returns.' Maybe so, but for a long time his approached worked, making very large profits for the backers, giving Hammer films the Queens Award to Industry Award back in 1968 and a loyal fan base that remains to this day. He is remembered each year by Variety: The Children's Charity, with The Sir James Carreras Award. '...This Award honors the name of Sir James Carreras MBE, who served Variety International with great distinction as one of its past International Presidents. It is presented annually to a physician who has demonstrated exceptional dedication and skill in the field of pediatrics'.

STARTING TOMORROW here at the WEBSITE and at the PCASUK FACEBOOK FAN PAGE #CUSHINGCOLLECTORSWEDNESDAY! Every week, a chance to download a piece of British Horror Cinema History. Some weeks rare CONTACT SHEETS, other weeks rare hi res colour transpaencies. Some weeks several items, others rare one off items. But ALL FREE!

AND FINALLY . . . Above this week's TUESDAY TOUGHY . .  ANSWERS FRIDAY!

REMEMBER! IF YOU LIKE what you see here at our website, you'll  love our daily themed posts at our PCAS FACEBOOK FAN PAGE.  Just click that blue LINK and click LIKE when you get there, and help us . . Keep The Memory Alive!. The Peter Cushing Appreciation Society website, facebook fan page and youtube channel are managed, edited and written by Marcus Brooks, PCAS coordinator since 1979. PCAS is based in the UK and USA